Health Insurance Marketplace Guide

What is the Health Insurance Marketplace?

The Missouri Health Insurance Marketplace is a website created as part of the Affordable Care Act where you can compare health insurance plans and buy the plan that is right for you. Here you can shop for plans, compare options, see if you qualify for financial assistance and enroll for coverage. The Open Enrollment Period for 2024 coverage is November 1, 2023 to January 15, 2024. In some cases (loss of coverage, major life event), you may be qualified for a Special Enrollment Period.  

How to Enroll Online

  • Open enrollment begins November 1.
  • Visit or
  • Create an account
  • Fill out the application. You will need:
    • Address
    • Name, birth date, age and Social Security Number for anyone applying
    • Income information for anyone applying
    • Policy numbers for any current health insurance plans covering household members
    • Information about any employer-offered coverage, even if you have opted out
  • Compare plan options
  • Pick the plan that best meets your needs

Other Ways to Enroll

Getting Help

Get help from local organizations’ trained staff who can answer questions and help you fill out your application.

At Library Locations

Primaris Foundation, the organization that has coordinated in-person help at both our Columbia and Callaway library branches during the fall/winter, may offer in-person help during the enrollment period, check at your local branch for more information.

You can call to make an appointment for free, one-on-one help in one of these ways:
  • Mid-Missouri: 573-817-8338
  • Throughout Missouri, contact Cover Missouri: 800-466-3213
Boone County
  • Aging Best
    201 W Broadway, Suite 1E, Columbia, MO, 65203
    Call 573-443-5823 to set up an appointment for one-on-one assistance. Persons do not need to be 60 and older. This service is open to all uninsured individuals and families.
  • Central Missouri Community Action
    Call 573-443-8706 toll free for assistance.
  • Family Health Center
    1001 W. Worley St, Columbia, MO
    Call 573-214-2314 or 844-853-8937 to set up an appointment for one-on-one assistance.
  • Missouri Kidney Program
    2800 Maguire Blvd. Suite C202, Columbia, MO
    Call 573-882-2506 or 800-733-7345 to set up an appointment for one-on-one assistance.
  • Missouri Connections for Health
    601 W. Nifong Blvd., Suite 3A, Columbia, MO 65203
    Call (573) 817-8300 or (800) 466-3213 to schedule individual assistance.
  • Spectrum Health Care
    1123 Wilkes Boulevard, Suite 110, Columbia, MO
    Call 573-514-7312 to schedule individual assistance.
Callaway County

Forms and More Information